Tuesday, March 10, 2009

TOKYO! Achieves Highest Per Screen Average Gross in Opening Weekend with EXPLICIT ILLS coming in Third in the Country

TOKYO! Held Over at the Sunshine and Expands to Five Additional Theatres in New York and Chicago

Vitagraph Films is working on two films that opened against each other this weekend in New York, TOKYO! (distributed with Liberation Entertainment) and EXPLICIT ILLS (distributed with Peace Arch Entertainment). Both films performed well against studio mega-release WATCHMEN, coming in at 1st highest per screen average in the country for TOKYO! and 3rd for EXPLICIT ILLS. Both films opened on March 6, 2009.

TOKYO! came in ahead of WATCHMEN in the box office competition for highest per screen average this weekend, concentrated on one one screen while WATCHMEN went out on thousands. Opening March 6th, the films' three day gross came in at $23,460 on one screen (Landmark's Sunshine Cinema). WATCHMEN diluted its gross by being on too many screens and TOKYO! just snuck in and rose to the top.

The film continues its release with a planned opening at Chicago's Music Box on March 13 and expands in New York on four additional screens: BAM, Brooklyn Heights Cinema, AMC Empire on 42nd Street, Angelika's City Cinemas 1, 2, 3 in addition to a hold over at the Sunshine.

EXPLICIT ILLS came in 3rd in per screen average on one screen at the Angelika Theatre in New York with a gross of $9,125. The Angelika Film Center will hold it over for a second week. The film expands to Landmark's The Ritz at the Bourse in Philadelphia on March 13 and Los Angeles on March 20.

We are trying to find out what drew you to see the film so if you are reading, please comment.

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